Your Local Go-To-Market & Sales Partner in
Turkey & MENA
We Are ACE
Ace International is a go-to-market and sales partner for global manufacturers seeking to establish and expand their presence across Türkiye and the Middle East & North Africa (MENA) region.
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Founded in 2010, Ace International was established following strategic direction and support from senior leadership at Toshiba Europe.
From its inception, the company was designed to serve as a trusted regional extension for global manufacturers—bridging global brand strategy with local market execution.
Our Journey
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Between 2010 and 2019, Ace International supported Toshiba’s regional market development initiatives, contributing to sales execution, partner development, and market expansion across Türkiye and the MENA region.
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Following the transition of Toshiba’s memory business, Ace International has continued this journey as the exclusive regional representative of KIOXIA since 2019, managing the full product portfolio across Türkiye and the MENA markets.
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This long-standing relationship reflects the trust placed in Ace International to represent global brands with consistency, accountability, and deep regional expertise.
Our Values
Our Values:
Excellence:
We deliver high-quality execution across every engagement, with a strong focus on results and accountability.
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Trust:
We build long-term, transparent partnerships based on consistency and reliability.
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Innovation:
We continuously refine our go-to-market and sales execution models to adapt to evolving market dynamics.
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Comprehensive Support:
We provide end-to-end regional support, from market entry to scale-up, under one partner.
What We Stand For
At Ace International, we go beyond traditional manufacturer representation.
We operate as an extension of our partners’ organizations—aligning closely with their commercial objectives, brand standards, and long-term growth strategies.
Our integrated approach combines sales execution, go-to-market strategy, and in-market operations under a single, accountable regional partner.
Our Vision
Leadership
Murat George Åžahin
Founder & CEO
Ace International is led by Murat George Åžahin, who brings over three decades of experience in regional market development, manufacturer representation, and sales leadership across Türkiye and the MENA region.
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His hands-on approach and deep regional insight continue to shape Ace International’s role as a trusted partner for global manufacturers entering complex and high-growth markets.
Experience & References
Ace International’s leadership brings past engagement experience with global brands including:
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Toshiba
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Buffalo Japan
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Plantronics (USA)
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Since 2019, Ace International has served as the exclusive regional representative of KIOXIA, managing all product lines across Turkey and the MENA region.
2010
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July 6, 2010 – Company Founded
Ace International was established in Istanbul, Turkey, focusing on representation, distribution, and engineering services across Turkey, the Middle East, and Europe. -
July 26, 2010 – Exclusive Representation Agreement with Buffalo EU B.V.
A 3-year exclusive representation agreement was signed with Buffalo EU B.V., marking the company’s first strategic brand partnership. -
September 6, 2010 – Representation Agreement with Toshiba Electronics Europe GmbH
A 3-year agreement, valid through 2014, was signed for the representation of Toshiba products in Turkey, Egypt, and Dubai.
2011
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October 1, 2011 – Technical Consultancy Agreement with Toshiba IS UK Ltd.A 1-year agreement to provide consultancy for the Toshiba Mobile Communication Division, valid until September 13, 2012.
2012
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September 26, 2012 – Representation Agreement with Plantronics B.V.
A 3-year representation agreement was signed with Plantronics B.V., a major player in audio and voice technology.
2013
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April 25, 2013 – Dual Representation Agreement with Buffalo UK Ltd. and Buffalo EU B.V. A renewed 3-year agreement reinforced technical and commercial collaboration with both entities.
2014
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March 27, 2014 – Commercial Agent Agreement with Toshiba Electronics Europe GmbH
A 3-year Commercial Agent agreement covering Turkey, Switzerland, and Austria was signed for Toshiba memory, semiconductors, HDDs, and SSDs.
2016
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September 2016 – Establishment of Ace Technologies LLC (USA)
A U.S. entity, Ace Technologies LLC, was founded to lead North American business development activities. -
October 19, 2016 – Representation Agreement with Sonics & Materials Inc.
A 5-year agreement covering Turkey and Eastern Europe was signed with Sonics & Materials Inc. for ultrasonic welding and joining technologies.
2018
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June 25, 2018 – Commercial Agent Agreement with Toshiba Memory Europe GmbH
A Commercial Agent agreement was signed for semiconductors, consumer HDDs, and enterprise HDDs in Turkey, Israel, and Dubai, valid until March 31, 2020.
2020
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July 4, 2020 – Authorized Commercial Agent Agreement with Kioxia Europe GmbH
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Turkey and Israel: branded retail semiconductor products
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Bahrain, Egypt, Lebanon, Kuwait, Qatar, UAE, Saudi Arabia, and Turkey: B2B enterprise SSDs
Ace International was appointed as Authorized Commercial Agent for these territories.
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December 12, 2022 – Establishment of ACE Representation FZ LLC (UAE)
A new entity, ACE Representation FZ LLC, was registered in RAK Free Zone, UAE to manage GCC manufacturer relations and regional distribution operations.
2023
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October 1, 2023 – Commercial Agent Agreement with Kioxia Europe GmbH Kioxia Europe GmbH signed a 3-year Commercial Agent agreement with ACE Representation FZ LLC (UAE), continuing its partnership through a dedicated Middle East entity.
Future at ACE
At Ace International, our journey is one of continuous evolution and strategic expansion . Building on a robust foundation of successful partnerships and market leadership, we are intensely focused on shaping the future of technology adoption and business growth across our key regions