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Empowering Global Brands in Local Markets

Your Local Go-To-Market & Sales Partner

For Global Manufacturers in Turkey & MENA

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Ace International acts as your dedicated local team, helping global manufacturers enter, grow, and scale across Türkiye, Balkans, the Middle East, and North Africa—without the cost and complexity of building a local organization.

Ready to Expand Your Regional Presence?

 

Partner with Ace International to accelerate your growth across Türkiye and the MENA markets.

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WHAT WE DO

Integrated Go-To-Market & Sales Execution Services

 

Ace International delivers integrated go-to-market, sales execution, engineering support and in-market services for global manufacturers expanding across Türkiye and the MENA region.

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We act as a single, accountable regional partner—combining strategy, execution, and local presence to accelerate growth without the need to build or manage a local organization.

GO-TO-MARKET & SALES EXECUTION

Driving Market Entry and Sustainable Revenue Growth


Entering and scaling in Türkiye and MENA requires more than distribution—it requires active local execution.

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Ace International provides hands-on go-to-market and sales execution services designed to generate qualified demand, build reliable channels, and deliver predictable revenue outcomes.
 

What We Do

  • Field Application Engineering & Product Qualification
    Local technical expertise to support product validation, customer engagement, and pre/post-sales activities.

  • Sales & Channel Management
    Direct sales leadership, partner recruitment, channel enablement, and ongoing performance management.

  • Market Intelligence & Competitive Reporting
    Actionable insights on pricing, competition, customer behavior, and regional market dynamics.

     

How We Add Value

  • Faster and lower-risk market entry

  • Stronger partner ecosystems

  • Clear visibility into pipeline and performance

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RETAIL & IN-MARKET EXECUTION

Comprehensive Merchandising Services

 

Ensuring Brand Visibility Where It Matters Most

 

Ace International delivers a full suite of merchandising and in-market execution services designed to elevate brand presence, ensure compliance, and drive sell-through at the point of sale.

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This capability is a core differentiator—allowing global manufacturers to maintain consistent retail execution across complex regional markets. 

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Our Capabilities

  • Brand Advocacy
    Active in-store brand representation aligned with global standards.

  • In-Store Brand Management
    Restocking, planogram compliance, and shelf optimization.

  • End-Cap Display Design & Installation
    High-impact visual merchandising solutions.

  • Product Training & NPI Support
    Education and enablement for partners during new product introductions.

  • Large-Scale Resets & Remodels
    Store resets and remodel execution to maintain competitive positioning.

 

How We Add Value

  • Strong and consistent shelf presence

  • Improved sell-through and brand recall

  • Reduced operational burden for global teams

Engineering & Qualifications

​Comprehensive Engineering Services

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  • Defining the most suitable hardware and infrastructure requirements based on customer use cases and production environments

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  • Identifying and addressing potential qualification, compatibility, and integration risks across systems and components

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  • Providing hands-on technical consultancy and on-site/remote support to ensure smooth implementation

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  • Coordinating product sampling and evaluation processes, including sending customer samples for testing and validation

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  • Delivering technical trainings and product enablement sessions to support customer teams with proper product understanding and deployment best practices

 

With this approach, we help our customers make informed technology decisions, accelerate qualification cycles, reduce technical risks, and ensure reliable, scalable, and sustainable deployments.

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WHO WE SUPPORT

 

Built for Global ManufacturersWe work with global technology and industrial manufacturers seeking a reliable, long-term partner to manage regional market entry, sales execution, and in-market operations.Our role goes beyond traditional representation—we operate as an extension of your organization, aligned with your commercial goals and brand standards.

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OUR CORE CAPABILITIES 

 

Go-To-Market & Sales Execution

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We help you enter and scale in complex regional markets through hands-on sales leadership and local execution.

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  • Field application engineering & product qualification

  • Sales and channel management

  • Market intelligence & competition reporting

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Retail & In-Market Execution

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Comprehensive Merchandising Services

We ensure your brand remains visible, compliant, and competitive at the point of sale.

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  • Brand advocacy & in-store brand management

  • Restocking and planogram execution

  • End-cap display design & installation

  • Product training & NPI support

  • Large-scale resets and remodels

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Brand, Marketing & Market Presence

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We build consistent brand visibility and market credibility across regions.

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  • Marketing communications, MarCom & PR

  • Events, trade shows, and market-facing activities

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WHY ACE INTERNATIONAL

 

Local Execution. Regional Scale. One Partner.

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  • On-the-ground teams based in Istanbul and Dubai

  • Proven experience supporting global manufacturers

  • One accountable partner from market entry to scale-up

  • Flexible, scalable engagement models

 

LEADERSHIP

 

Led by Regional Expertise

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Ace International is led by Murat George Åžahin, bringing over three decades of experience in regional market development, sales execution, and manufacturer representation across Türkiye and the MENA region.

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